May 28, 2009
Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.
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March 19, 2009
Kramerica Outdoor Advertising of Sulphur Springs, Texas, installed its first digital billboard in Sulphur Springs, replacing two tri-face billboards with a 19mm 10’6”x25’ digital billboard manufactured by
Watchfire Digital Outdoor. Although the company has gone from two boards to one, it has tripled its revenues with the single digital billboard in just a few months, according to Craig Johnson, owner of Kramerica Outdoor Advertising.
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February 18, 2009
Just six months after installing its first Watchfire Digital Billboard, Digital Impact Outdoor (DIO) of Abilene, Texas installed its second digital billboard from Watchfire Digital Outdoor. DIO installed the new 19mm 10' by 30' digital billboard on Sherwood Way, a portion of US Highway 67 that runs through San Angelo in central Texas. An estimated 30,000 vehicles pass the digital billboard every day.
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February 12, 2009
Action Outdoor Advertising of Atlanta (
www.actionoutdoor.com) has installed seven new 14’ x 48’ digital billboards manufactured by Watchfire Digital Outdoor in Atlanta and surrounding suburbs. Action Outdoor is the first to deploy an additional LED imprint sign on the skirt of the new digital billboards. These 2’ x 10’ LED imprint signs alternate between the Action Outdoor logo and phone number so potential advertisers can easily identify the outdoor company and call the sales office to inquire about advertising on the sign.
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February 10, 2009
Drury Southwest Signs (DSW Signs) and Mid-America Outdoor Advertising are the latest independent operators to improve their advertising offerings to customers by replacing their static billboards with digital billboards from Watchfire Digital Outdoor
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January 9, 2009
As a former Lt. Colonel in the U.S. Army’s Green Beret and Ranger units, Clark Ecklund made 117 parachute jumps to serve his country, but he never imagined taking the plunge as the first digital billboard operator in Minnesota’s Crow Wing County. Ecklund, an entrepreneur and Vietnam War veteran, installed a 19mm 10’x30’ digital LED billboard manufactured by Watchfire Digital Outdoor on Minnesota State Highway 371, four miles north of Brainerd.
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December 22, 2008
Grace Media Management of Troy, Ala. installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor at a highly traveled intersection on US Highway 231 in Troy, Ala.
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December 22, 2008
Wonderful Wichita Digital Outdoor Advertising of Wichita, Kan. selected Watchfire Digital Outdoor for its first LED billboard. The 19mm 14’x48’ digital billboard—Watchfire’s first in Kansas—is located at the most traveled location in Kansas on US Highway 54, adjacent to I-135.
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December 18, 2008
A combination of new sales and returning customers has pushed Watchfire Digital Outdoor beyond 100 billboard sales in less than two years.
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October 15, 2008
With financing and credit markets in the news, Watchfire Digital Outdoor has developed a free informational guide that answers the top questions independent operators need answered about financing a digital billboard.
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October 10, 2008
Just one month after installing the 19mm 7’4” x 22’ digital billboard, advertising space on the board had been booked a year in advance by businesses seeking to capitalize on its eye-catching messages and excellent location.
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September 29, 2008
Outdoor advertising company Seiz Sign Company selected Airport Road in Hot Springs, Ark. as the location of its first digital billboard. Watchfire Digital Outdoor of Danville, Ill. manufactured the 19mm, 12’ x 24’ digital billboard.
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August 26, 2008
The Economic Stimulus Act (ESA) padded middle-income families’ wallets last spring and summer, but ESA’s additional goal is to encourage business purchases. Businesses can still enjoy ESA’s two tax incentives: enhanced expensing and temporary bonus depreciation.
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August 26, 2008
The Economic Stimulus Act, frequently referred to as the Bush Tax Plan, offers big tax savings if digital billboards are purchased and installed in 2008. Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) has developed a free informational brochure that answers many common questions about how the Act can benefit independent operators.
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August 25, 2008
Harrisburg and Hershey, Pa. commuters will see a more vivid and sharp digital billboard on the horizon beginning this week. Premier Media has installed the area’s first 19mm, super-vivid billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). The 14’ x 48’ digital billboard is located on Route 322, east of I83.
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July 1, 2008
At the intersection with Ironwood Drive, more and more motorists are gazing upward at a sight they've never seen in the area before. A sight that's bright, colorful and active enough to get even adults to use words like "really neat" and "super cool."
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June 18, 2008
Troy, Ala.-based Grace Media Management, LLC has installed its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). It's the sixth Watchfire digital billboard in the state. Grace's 19mm 10' x 30' billboard is at the main entrance of the Super Wal-Mart on US 231, a five-lane highway that runs from Montgomery, Ala., through the center of Troy, and continues onto the Florida panhandle into Panama City, Fla.
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June 18, 2008
At Watchfire Digital Outdoor, we're continually working to give you the resources you need to help make your outdoor boards as profitable as possible. That's why we're introducing our newest sales rep, Kyle Dines. Serving Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin, Kyle knows first-hand the concerns and needs of independent operators. All of which makes him a perfect fit at Watchfire.
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June 18, 2008
Catlettsburg, Ky.-based SkyBoards has announced it will install its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 19mm 10'6" x 22' billboard will be situated at a busy, 4-way intersection on US 52 in Burlington, Ohio — a major throughway between Huntington, W.Va. and Ashland, Ky. SkyBoards selected a Watchfire second-generation LED billboard, which features 768 LEDs per sq. ft., a super-vivid 7,500-nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best-looking LED billboards available.
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March 26, 2008
As interest in digital billboards grows, so too does the reach of Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). Today Watchfire announced that it has sold and installed an additional 19mm digital billboard in Louisiana, this one in Houma, La. The 12' x 32' billboard is located at the intersection of Tunnel and St. Charles streets and was purchased by Bayou Signs, Thibodaux, La. Watchfire now has 14 digital billboards installed in Louisiana, including the Shreveport, Pineville/Alexandria, Lafayette and Lake Charles areas.
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February 26, 2008
Expanding its footprint in the Louisiana market, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced it has sold and installed four 19mm digital billboards at various intersections within the city limits of Lake Charles, La. AdSource Outdoor Advertising, based in Lake Charles, purchased the digital billboards, two of which are 10'6" x 36', with the remaining two measuring 12' x 25'. Watchfire now has more than a dozen digital billboards installed across Louisiana.
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February 13, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La. along the new Benton Road overpass.
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January 24, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) continues its growth momentum with the installation of three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14’ x 25’. Two billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.
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January 16, 2008
Continuing its expansion into new states and markets, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced that it has sold and installed a digital billboard on a major corridor leading into Panama City, Fla., its first digital billboard in the “Sunshine State.” Summit Outdoor purchased the 19mm, 10’6” x 36’ billboard.
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January 3, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) announced today that it has installed its first digital billboard in the state of Texas. The 10’ x 30’ 19mm board was sold to Swift Media of Waco, Texas, and is installed near the intersection of Hewitt Drive and Panther Way in Hewitt, Texas.
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