Broadly speaking, LED billboards have three main components - the LED modules, the internal controllers and power supplies, and the outer cabinet - all of which are manufactured and assembled at Watchfire's Danville, Ill., headquarters. We differ from many "distributors" who import components and handle some light assembly. Watchfire Digital Outdoor is a vertically integrated digital billboard manufacturer. We engineer our own products, write and support the software that runs them, and build our products from start to finish.

The LED module is also composed of three main pieces - a module tray, the circuit board (which holds the LEDs and circuitry), and a louver, which snaps over the tray and circuit board to provide protection from impact and provide contrast for the LEDs. Each Watchfire LED module is encapsulated in a thick bed of silicone gel, sealing out moisture so thoroughly they can actually operate underwater for months on end. We know of no other digital billboard product that can withstand such a rigorous test.

Some internal components are built at Watchfire's Danville, Ill., headquarters. Others are sourced from the world's premier Tier 1 vendors.

Watchfire Digital Outdoor billboards are built to last. Our cabinets feature solid welds, not "pop" rivets. We design for high-inrush current and high-voltage protection. We use stronger, heavy-walled aluminum extrusions with monocoque construction instead of cheaper sheet metal or fabricated metal cabinets. Plus, our LED and component supply chain comprises the finest Tier 1 manufacturers the world has to offer.

Our digital billboards have a clean design, both mechanically and electronically. Minimal parts count and connectors combined with simplified construction results in lower predicted failure rates and better overall operation.

Because of the advanced engineering and manufacturing of Watchfire digital billboards, we were the first to offer a 5-year warranty - the finest in the industry.

We also encourage our customers to tour our manufacturing plant to see the Watchfire difference first-hand.