• How to build a rate card for digital billboards.
• How to accurately forecast your ROI.
• How to “steal” advertising dollars from other media to grow per-board revenue.
• What is dayparting and why digital billboard advertisers will find it attractive.
• How to identify opportunities for sharing board time with six to eight advertisers.
• How to select and train the ideal candidate for a digital sales team.
• How to position digital billboards so that advertisers will respond to the value proposition. 

“Because digital billboards are flexible and can easily communicate time-sensitive messages, they should be directly compared to other forms of timely and relevant media, such as radio, newspaper  and television,” said Darrin Friskney, director of Watchfire Digital Outdoor.  “This is a new way of thinking for most outdoor operators accustomed to working with static, vinyl boards. This guide will help answer the questions we’ve heard from independent operators thinking of going digital.”

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. It is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.

For information contact:

Mara Conklin, 847.816.9411
mconklin@teamclarus.com

Linda Muskin, 847.432.7300
lmuskin@teamclarus.com