Press
November 27, 2012
The premier outdoor advertising company in Gillette, Wyo., Target Signs converted six static faces to digital billboards manufactured by Watchfire Digital Outdoor. Owner Ken Musser says the impact was instant and his company is on track to meet the occupancy goal right out of the gate.
September 25, 2012
Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor and manufactured by Watchfire Digital Outdoor. The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.
June 19, 2012
Watchfire hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.
May 7, 2012
Key-Ads was founded in 1955 and has grown to become a strong force in Ohio’s outdoor advertising industry. The family business has an innovative focus while serving a wide range of advertisers. In 2009, after attending a conference at which he could view a variety of digital billboard products, Key-Ads vice president Nick Keyes, Jr. began to consider a move to digital.
April 30, 2012
Watchfire Digital Outdoor has created Billboardtoday.com, a website that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It’s a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, short-term retail sales, “For Sale by Owner” properties and other one to three day needs.
April 16, 2012
Interstate 40/85 at exit 132 in Greensboro, N.C., is the new location for back to back digital billboards installed by Atlantic Sign Media and manufactured by Watchfire Digital Outdoor.
April 9, 2012
Burkett Media, a rapidly growing independent billboard company in Austin, Texas, has installed its fifth digital billboard manufactured by Watchfire Digital Outdoor in the Killeen, Texas market. The E-16mm, 10‘x36’ digital billboard is located on WS Young Drive at the entrance to Killeen Mall near the Central Texas Expressway.
December 1, 2011
Just two years after entering the Puerto Rico market, Watchfire Digital Outdoor has manufactured more than half of the island’s digital billboards, the company announced. Watchfire has installed nearly 50 digital billboards for 17 independent operators in Puerto Rico.
December 1, 2011
Watchfire is introducing a 12mm digital billboard to deliver the company’s highest resolution for up-close viewing. The new 12mm digital billboard is designed to provide high resolution and superior brightness with low power requirements for outdoor operators in high density metro areas.
September 30, 2011
David and Kathleen Shykula haven’t always been involved in outdoor advertising. David is a professional electrical engineer (P.Eng.) and small business owner, and his wife Kathleen is a corporate trainer and graphic designer. But in 2010, the couple decided to make the move into outdoor advertising with digital billboards, and KULA Media was born.
September 12, 2011
Durden Outdoor has created a unique three-sided billboard structure in historic Eufaula, Alabama. The unique structure resembles a lighthouse and is anchored by a 19mm 12'x24' digital billboard manufactured by Watchfire Digital Outdoor. Two static billboards flank the digital billboard on the adjacent sides.
August 29, 2011
Innovative Media LLC, a Nashville, Tennessee based outdoor advertising company, has installed two digital billboards in Nashville manufactured by Watchfire Digital Outdoor. The 19mm 11’x21’ boards are located on West End Avenue, at 23rd Avenue and 29th Avenue.
July 26, 2011
Less than a year after an August 2010 warehouse fire in Yakima, Wash. burned so hot that it damaged the back of a digital billboard belonging to Metro Outdoor, the outdoor advertising company has replaced the billboard with Yakima’s only full-motion digital billboard.
July 12, 2011
Burkett Media selected Watchfire Digital Outdoor to manufacture its third digital billboard. Beau Burkett, president, says he chose Watchfire because they provide a combination of quality manufacturing and superior customer service, and it seems the advertisers love Watchfire billboards as well. The new billboard was completely leased prior to installation.
May 11, 2011
LED signs and digital billboards manufactured by Watchfire are the first in the industry to receive Energy Efficiency Certification from Underwriters Laboratories’ UL-Environment group.
March 28, 2011
Douglas selected Watchfire Digital Outdoor because the company came highly recommended by other billboard operators and because of board quality and customer service.
March 25, 2011
Despite a highly competitive digital billboard market with numerous companies offering space on digital billboards in Medicine Hat, Harvco Signs has been able to sellout 100 percent of its Watchfire Digital Outdoor billboard.
March 8, 2011
Watchfire's Darrin Friskney talks to Digital Signage magazine about new findings that confirm digital billboards are safe for drivers.
February 8, 2011
Despite larger competitors in the market, Grace Outdoor CEO Hal Stevenson credits his success to his ability to bring innovative ideas that deliver greater value to his advertisers .
January 5, 2011
Brite Lite teamed with the Marion Chamber of Commerce to offer members favorable pricing during Marion’s annual Popcorn Festival, and they have put up welcome messages for new businesses moving into the area.
December 13, 2010
Digital billboard sales are on the rise again in 2010 following a 2009 slowdown that impacted advertising expenditures across the country. The reasons can be attributed to a number of advances in the market, including more efficient billboards, a continued drop in prices and advertisers who recognize the value of and have grown more comfortable with the medium.
November 30, 2010
The close proximity of the two digital billboards allows Redfish to sell packages to advertisers who want their message to reach both the east and westbound traffic patterns while only paying for the price of one digital billboard.
October 11, 2010
Watchfire Digital Outdoor became the industry’s first digital billboard manufacturer to surpass 100 customers with the installation of nine digital billboards in Grand Rapids, Mich. GR Outdoor has installed the 19mm boards on all major highways feeding into Grand Rapids.
October 7, 2010
Watchfire Digital Outdoor, manufacturer of the industry’s most reliable and best looking digital billboards, continued its expansion into the Northeastern United States with the sale and installation of six new digital billboards in four markets: Philadelphia, Reading, Pa., Atlantic City, N.J., and New Haven, Conn.
September 3, 2010
Patrick Lyons, president of Premier Media, expects his Watchfire billboards to be almost fully leased in September, and he's enlisting both local and national advertisers.
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns, and advertisers are fighting for display space.
April 30, 2010
Burkett pre-leased three of the six available slots on the digital billboard before it was installed on March 1, 2010, and the board is already completely leased through the next 12 months. There’s even a waiting list of advertisers.
February 3, 2010
Norton recently made the change to Watchfire Digital Outdoor because of its reputation for the best looking, most durable boards on the market. The two companies even worked together during the development of Watchfire’s new Ignite™ Online software.
December 17, 2009
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list.
November 4, 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
October 28, 2009
Roland Advertising, of Cookeville, Tenn., started out using its new Watchfire Digital Outdoor billboard as a community communications tool to showcase the board. Within hours of the billboard being unloaded from the truck, there were advertisements up and running for local events and services. Since then, Roland has received tremendous feedback from local advertisers who cite ease of use, flexibility and fast turn-around as the key benefits of advertising on their Watchfire digital billboard.
October 27, 2009
Many of BEAM Enterprises’ customers are first-time advertisers on billboards of any kind who are drawn to the digital side of the business because rates are actually a better value than newspaper and television advertising. They can also advertise more timely events and, in many cases, create their own ads. In today’s economy, a digital billboard is a very attractive advertising option.
September 30, 2009
“I’ve been able to provide some of the smaller businesses in town a way to advertise despite the fact that times are tough right now,” explained Bobby Pennell, Bender’s owner. “Because digital is changeable with the click of a mouse, and not static like vinyl, I have been able to spread the ad space across several businesses, making the cost per ad much more reasonable. The smaller businesses in town love it!”
August 25, 2009
Key-Ads’ digital billboard immediately expanded the company’s customer base to include businesses that need to quickly update their advertisements or need space for a specific event. Nick Keyes, Jr. cites a recent example of the local Celtic festival organizers who had their advertisement up and running within 48 hours of requesting ad space.
August 25, 2009
LOOK Billboards, an outdoor advertising company in southern Oklahoma, that owns 130 vinyl billboard faces, is further embracing the digital advantage by implementing a unique “rotary” network program so advertisers can rotate their ads among three digital billboard locations for maximum exposure.
August 25, 2009
Since Porlier Outdoor Advertising Co’s digital billboards went live, they’ve stuck to a very specific sales strategy that differs from that of their vinyl billboards. “We see digital billboards as a direct replacement for TV, radio and print,” said Brent Porlier. The strategy has successfully expanded Porlier’s customer base to include businesses that look for cost-effective and impactful ways to highlight their latest deals and incentives.
August 18, 2009
“Digital billboards are wonderful because they are like having six separate billboards in one,” said Tim Allen, owner of Vintage Media. Because they allow multiple advertisements to rotate on the same board, and they can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.
August 3, 2009
T-Bones, a restaurant chain and early advertiser on both of Trellis’ digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick’s $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year, while business at the other locations remained flat.
July 1, 2009
About nine years ago, Allen Kasiewicz sold his engineering company that he had owned for 18 years. Looking for a place to invest the proceeds of the sale, he decided to purchase real estate. One of the properties he purchased was located on Route 3, the Daniel Webster Highway, in Belmont, N.H. The property is well located on one of the state’s most heavily traveled, non-divided highways. Included with the purchase of this land were three billboards. Kasiewicz, who had never been involved in the Outdoor Industry, was looking for the most part at the future of the land and not as much at the potential the Billboard Business presented.
May 28, 2009
Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.
March 19, 2009
Kramerica Outdoor Advertising of Sulphur Springs, Texas, installed its first digital billboard in Sulphur Springs, replacing two tri-face billboards with a 19mm 10’6” x 25’ digital billboard manufactured by Watchfire Digital Outdoor. Although the company has gone from two boards to one, it has tripled its revenues with the single digital billboard in just a few months, according to Craig Johnson, owner of Kramerica Outdoor Advertising.
February 18, 2009
Just six months after installing its first Watchfire Digital Billboard, Digital Impact Outdoor (DIO) of Abilene, Texas installed its second digital billboard from Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). DIO installed the new 19mm 10' by 30' digital billboard on Sherwood Way, a portion of US Highway 67 that runs through San Angelo in central Texas. An estimated 30,000 vehicles pass the digital billboard every day.
February 12, 2009
Action Outdoor Advertising of Atlanta (www.actionoutdoor.com) has installed seven new 14’ x 48’ digital billboards, manufactured by Watchfire Digital Outdoor, in Atlanta and surrounding suburbs. Action Outdoor is the first to deploy an additional LED imprint sign on the skirt of the new digital billboards.
February 10, 2009
Drury Southwest Signs (DSW Signs) and Mid-America Outdoor Advertising are the latest independent operators to improve their advertising offerings to customers by replacing their static billboards with digital billboards from Watchfire Digital Outdoor.
January 9, 2009
As a former Lt. Colonel in the U.S. Army’s Green Beret and Ranger units, Clark Ecklund made 117 parachute jumps to serve his country, but he never imagined taking the plunge as the first digital billboard operator in Minnesota’s Crow Wing County. Ecklund, an entrepreneur and Vietnam War veteran, installed a 19mm 10’x30’ digital LED billboard manufactured by Watchfire Digital Outdoor on Minnesota State Highway 371, four miles north of Brainerd.
December 22, 2008
Grace Media Management of Troy, Ala. installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor at a highly traveled intersection on US Highway 231 in Troy, Ala.
December 22, 2008
Wonderful Wichita Digital Outdoor Advertising of Wichita, Kan. selected Watchfire Digital Outdoor for its first LED billboard. The 19mm 14’x48’ digital billboard—Watchfire’s first in Kansas—is located at the most traveled location in Kansas on US Highway 54, adjacent to I-135.
December 18, 2008
A combination of new sales and returning customers has pushed Watchfire Digital Outdoor beyond 100 billboard sales in less than two years.
October 18, 2008
With financing and credit markets in the news, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) has developed a free informational guide that answers the top questions independent operators need answered about financing a digital billboard.
October 10, 2008
Swift Outdoor Advertising Company of Waco, Texas installed its second 19mm digital LED billboard; manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), at 815 Lake Air Drive in the center of Waco.
September 29, 2008
Outdoor advertising company Seiz Sign Company selected Airport Road in Hot Springs, Ark. as the location of its first digital billboard. Watchfire Digital Outdoor of Danville, Ill. manufactured the 19mm, 12’ x 24’ digital billboard.
August 25, 2008
Harrisburg and Hershey, Pa. commuters will see a more vivid and sharp digital billboard on the horizon beginning this week. Premier Media has installed the area’s first 19mm, super-vivid billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). The 14’ x 48’ digital billboard is located on Route 322, east of I83.
July 1, 2008
At the intersection with Ironwood Drive, more and more motorists are gazing upward at a sight they've never seen in the area before. A sight that's bright, colorful and active enough to get even adults to use words like "really neat" and "super cool."
June 18, 2008
Troy, Ala.-based Grace Media Management, LLC has installed its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). It's the sixth Watchfire digital billboard in the state. Grace's 19mm 10' x 30' billboard is at the main entrance of the Super Wal-Mart on US 231, a five-lane highway that runs from Montgomery, Ala., through the center of Troy, and continues onto the Florida panhandle into Panama City, Fla.
June 18, 2008
At Watchfire Digital Outdoor, we're continually working to give you the resources you need to help make your outdoor boards as profitable as possible. That's why we're introducing our newest sales rep, Kyle Dines. Serving Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin, Kyle knows first-hand the concerns and needs of independent operators.
June 18, 2008
Catlettsburg, Ky.-based SkyBoards has announced it will install its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 19mm 10'6" x 22' billboard will be situated at a busy, 4-way intersection on US 52 in Burlington, Ohio — a major throughway between Huntington, W.Va. and Ashland, Ky. SkyBoards selected a Watchfire second-generation LED billboard, which features 768 LEDs per sq. ft., a super-vivid 7,500-nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best looking LED billboards available.
March 26, 2008
As interest in digital billboards grows, so too does the reach of Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). Today, Watchfire announced that it has sold and installed an additional 19mm digital billboard in Louisiana, this one in Houma, La. The 12' x 32' billboard is located at the intersection of Tunnel and St. Charles streets and was purchased by Bayou Signs, Thibodaux, La. Watchfire now has 14 digital billboards installed in Louisiana, including in the Shreveport, Pineville/Alexandria, Lafayette and Lake Charles areas.
February 26, 2008
Expanding its footprint in the Louisiana market, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced it has sold and installed four 19mm digital billboards at various intersections within the city limits of Lake Charles, La. AdSource Outdoor Advertising, based in Lake Charles, purchased the digital billboards, two of which are 10'6" x 36', and the other two measuring 12' x 25'. Watchfire now has more than a dozen digital billboards installed across Louisiana.
February 13, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La. along the new Benton Road overpass.
January 26, 2008
Continuing its expansion into new states and markets, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced that it has sold and installed a digital billboard on a major corridor leading into Panama City, Fla., its first digital billboard in the “Sunshine State.” Summit Outdoor purchased the 19mm, 10’6” x 36’ billboard.
January 24, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) continues its growth momentum with the installation of three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14’ x 25’. Two billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.
January 3, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) announced today that it has installed its first digital billboard in the state of Texas. The 10’ x 30’ 19mm board was sold to Swift Media of Waco, Texas, and is installed near the intersection of Hewitt Drive and Panther Way in Hewitt, Texas.
December 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the next generation of its digital billboards, which includes the use of the latest field-adjustable super-efficient LED technology and a new cabinet design that reduces the board’s weight by up to 12 percent.
December 1, 2007
A strong economy is a good thing. But for small businesses, it brings a fresh challenge: When the unemployment rate is low (it hit 4.4% in October), how do you compete for talent? How can you convince candidates to choose you rather than that Fortune 500 company that may be offering signing bonuses and stock options, in addition to gold-plated benefits and high salaries?
November 27, 2007
Filling an industry need for high quality digital billboards that are delivered on time and are supported by superior, personal customer service, Watchfire Digital Outdoor(watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of an additional 11 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the deepest color palette in the industry.
October 10, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry's best looking and most reliable digital billboards, announced it has created a whitepaper written specifically for independent outdoor operators titled, "7 Strategies to Simplify Digital Outdoor Sales and Increase Your Revenue."
October 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced that BASS, Ltd., founded by Stephen B. Sonnier of Lafayette, La., has purchased six 19mm digital LED billboards manufactured by Watchfire Digital Outdoor. Installation of the two 19mm 12’ x 40’ digital billboards and four 19mm 10’ x 35’ digital billboards is scheduled to begin just six weeks after the order was placed.
September 12, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of 16 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the most in the industry.
September 4, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s easiest to use and most reliable digital billboards, announced that it has optimized its proprietary Ignite® software to better meet the needs of digital outdoor operators.
July 30, 2007
For the third time this year, Watchfire (watchfiresigns.com), a manufacturer of reliable and innovative on-premise LED signs and digital billboards, has expanded its manufacturing space by leasing an additional 32,000 sq. ft. of industrial real estate space. This brings its total space in Danville, Ill., to 120,000 sq. ft.
July 19, 2007
As temperatures soar through most of the United States, people seek relief by cranking air conditioners and turning fans on high. Many digital billboards, those using LEDs instead of vinyl or paper, must also use air conditioners to keep complex mechanisms cool and dry. Except those made by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard manufacturer that does not require the use of air conditioning units in any situation. The inherent design makes Watchfire digital billboards more environmentally friendly than others on the market because they require less electricity.
April 24, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 10'6" by 36' digital outdoor billboards from Advertising Advantage of Jamestown, Ny. The new digital billboards will replace two tri-message boards in Erie, Pa.
April 17, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 12'4" by 25' digital outdoor billboards from Drury Southwest Signs (DSW Signs) of Cape Girardeau, Mo. The company also released the results of a study showing Watchfire Digital Outdoor signs have an industry-leading 99.9 percent uptime.
April 3, 2007
As was demonstrated in the March issue of Information Display magazine, advances in technology have allowed large-area displays to have a dramatic impact on the digital signage industry. The benefits to the outdoor advertising industry of shifting to dynamic electronic signage seem obvious, but it is the benefit to the bottom line that is truly driving these advances. And that makes this niche a strong market for display makers to target.
March 14, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced that Vital Signs of Oklahoma City has installed a 19mm 14’ x 48’ digital outdoor billboard manufactured by Watchfire Digital Outdoor. The new digital billboard replaces a static vinyl billboard and is the first digital billboard in Oklahoma City, one of the nation’s top 50 billboard markets.
January 29, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Watchfire by Time-O-Matic, today announced it has installed its first 14' x 48' digital billboard, located in Danville, Ill. Watchfire Digital Outdoor designed and manufactured the 19mm color LED billboard out of 611 modules containing more than 459,000 red, green and blue LEDs. The billboard is the standard bulletin size for outdoor advertising (14' x 48').
January 1, 2007
It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.
December 7, 2006
When Watchfire Digital Outdoor, a division of 70-year-old billboard manufacturer Time-O-Matic Inc., Danville, Ill., was launched last quarter to offer LED (light-emitting diode) billboard screens that support outdoor digital advertising, it hoped to capitalize on what it claims is a growing market.
December 5, 2006
Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.
November 7, 2006
Watchfire by Time-O-Matic, a long-time manufacturer of reliable and innovative LED signs, today announced the formation of Watchfire Digital Outdoor to service the burgeoning digital billboard market. The company plans to double its manufacturing space in Danville, Ill. in order to handle the expected growth from the division.
