Press
A Perfect Match: Why Small Towns Love Digital Billboards
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns and advertisers are fighting for display space.
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns and advertisers are fighting for display space.
Burkett Media sells out its entire Watchfire digital billboard inventory within weeks of installation.
April 30, 2010
Burkett pre-leased three of the six available slots on the digital billboard before it was installed on March 1, 2010, and the board is already completely leased through the next 12 months. There’s even a waiting list of advertisers.
April 30, 2010
Burkett pre-leased three of the six available slots on the digital billboard before it was installed on March 1, 2010, and the board is already completely leased through the next 12 months. There’s even a waiting list of advertisers.
Norton Outdoor Advertising Partners with Watchfire Digital Outdoor to Enhance Image Quality
February 3, 2010
Norton recently made the change to Watchfire Digital Outdoor because of its reputation for the best looking, most durable boards on the market. The two companies even worked together during the development of Watchfire’s new Ignite Online software.
February 3, 2010
Norton recently made the change to Watchfire Digital Outdoor because of its reputation for the best looking, most durable boards on the market. The two companies even worked together during the development of Watchfire’s new Ignite Online software.
Watchfire Digital Outdoor’s flexibility helps Digital Impact Outdoor sell out its inventory.
December 17, 2009
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list.
December 17, 2009
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list.
Watchfire Rasies the Bar Again; Unveils 3rd Generation Billboard
November 4, 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
November 4, 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
Roland Advertising decides Watchfire Digital Outdoor is the clear winner
October 28, 2009
Roland Advertising, of Cookeville, TN, started out using its new Watchfire Digital Outdoor billboard as a community communications tool to showcase the board. Within hours of the billboard being unloaded from the truck, there were advertisements up and running for local events and services. Since then, Roland has received tremendous feedback from local advertisers who cite ease of use, flexibility and fast turn-around as the key benefits of advertising on its Watchfire digital billboard.
October 28, 2009
Roland Advertising, of Cookeville, TN, started out using its new Watchfire Digital Outdoor billboard as a community communications tool to showcase the board. Within hours of the billboard being unloaded from the truck, there were advertisements up and running for local events and services. Since then, Roland has received tremendous feedback from local advertisers who cite ease of use, flexibility and fast turn-around as the key benefits of advertising on its Watchfire digital billboard.
Watchfire Digital Billboards helps BEAM thrive in economic downturn
October 27, 2009
Many of BEAM Enterprises’ customers are first-time advertisers on billboards of any kind who are drawn to the digital side of the business because rates are actually a better value than newspaper and television advertising. Not to mention because they can advertise more timely events and, in many cases, because they can create their own ads. In today’s economy, a digital billboard is a very attractive advertising option.
October 27, 2009
Many of BEAM Enterprises’ customers are first-time advertisers on billboards of any kind who are drawn to the digital side of the business because rates are actually a better value than newspaper and television advertising. Not to mention because they can advertise more timely events and, in many cases, because they can create their own ads. In today’s economy, a digital billboard is a very attractive advertising option.
Think small – Bender Billboards opens profitable doors to small businesses with Watchfire Digital Outdoor
September 30, 2009
“I’ve been able to provide some of the smaller businesses in town a way to advertise despite the fact that times are tough right now,” explained Bobby Pennell, Bender’s owner. “Because digital is changeable with the click of a mouse, and not static like vinyl, I have been able to spread the ad space across several businesses, making the cost per ad much more reasonable. The smaller businesses in town love it!”
September 30, 2009
“I’ve been able to provide some of the smaller businesses in town a way to advertise despite the fact that times are tough right now,” explained Bobby Pennell, Bender’s owner. “Because digital is changeable with the click of a mouse, and not static like vinyl, I have been able to spread the ad space across several businesses, making the cost per ad much more reasonable. The smaller businesses in town love it!”
More than luck – Celtic festival fast tracks ad on Key-Ads’ digital billboard within 48 hours
August 25, 2009
Key-Ads’ digital billboard immediately expanded the company’s customer base to include businesses that need to quickly update their advertisements or need space for a specific event. Nick Keyes, Jr. cites a recent example of the local Celtic festival organizers who had their advertisement up and running within 48 hours of requesting ad space.
August 25, 2009
Key-Ads’ digital billboard immediately expanded the company’s customer base to include businesses that need to quickly update their advertisements or need space for a specific event. Nick Keyes, Jr. cites a recent example of the local Celtic festival organizers who had their advertisement up and running within 48 hours of requesting ad space.
Innovative LOOK Billboards allows advertisers to rotate among locations with Watchfire Digital Outdoor
August 25, 2009
LOOK Billboards, an outdoor advertising company in southern Oklahoma, which owns 130 vinyl billboard faces, is further embracing the digital advantage by implementing a unique “rotary” network program so advertisers can rotate their ads among three digital billboard locations if desired for maximum exposure.
August 25, 2009
LOOK Billboards, an outdoor advertising company in southern Oklahoma, which owns 130 vinyl billboard faces, is further embracing the digital advantage by implementing a unique “rotary” network program so advertisers can rotate their ads among three digital billboard locations if desired for maximum exposure.
Porlier Outdoor goes digital in St. Louis – competes with TV, radio and print
August 25, 2009
Since Porlier Outdoor Advertising Co’s digital billboards went live, they’ve stuck to a very specific sales strategy that differs from that of their vinyl billboards. “We see digital billboards as a direct replacement for TV, radio and print,” said Brent Porlier. The strategy has successfully expanded Porlier’s customer base to include businesses that look for cost-effective and impactful ways to highlight their latest deals or incentives.
August 25, 2009
Since Porlier Outdoor Advertising Co’s digital billboards went live, they’ve stuck to a very specific sales strategy that differs from that of their vinyl billboards. “We see digital billboards as a direct replacement for TV, radio and print,” said Brent Porlier. The strategy has successfully expanded Porlier’s customer base to include businesses that look for cost-effective and impactful ways to highlight their latest deals or incentives.
Vintage Media looks to the future with digital outdoor boards
August 18, 2009
“Digital billboards are wonderful because they are like having six separate billboards in one,” said Tim Allen, owner of Vintage Media. Because they allow multiple advertisements to rotate on the same board and can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.
August 18, 2009
“Digital billboards are wonderful because they are like having six separate billboards in one,” said Tim Allen, owner of Vintage Media. Because they allow multiple advertisements to rotate on the same board and can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.
Well Done – Trellis Realty helps steak house triple projected sales on Watchfire Digital Outdoor billboard
August 3, 2009
T-Bones, a restaurant chain and early advertiser on both of Trellis’ digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick’s $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year while business at the other locations remained flat.
August 3, 2009
T-Bones, a restaurant chain and early advertiser on both of Trellis’ digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick’s $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year while business at the other locations remained flat.
Real Estate Investor Purchases First New Hampshire Digital Billboards from Watchfire Digital Outdoor
July 1, 2009
About nine years ago, Allen Kasiewicz sold his engineering company that he had owned for 18 years. Looking for a place to invest the proceeds of the sale, he decided to purchase real estate. One of the properties that he purchased was located on Route 3, the Daniel Webster Highway, in Belmont, N.H. The property is well located on one of the state’s most heavily traveled, non-divided highways. Included with the purchase of this land were three billboards. Kasiewicz, who had never been involved in the Outdoor Industry, was looking for the most part at the future of the land and not as much at the potential the Billboard Business presented.
July 1, 2009
About nine years ago, Allen Kasiewicz sold his engineering company that he had owned for 18 years. Looking for a place to invest the proceeds of the sale, he decided to purchase real estate. One of the properties that he purchased was located on Route 3, the Daniel Webster Highway, in Belmont, N.H. The property is well located on one of the state’s most heavily traveled, non-divided highways. Included with the purchase of this land were three billboards. Kasiewicz, who had never been involved in the Outdoor Industry, was looking for the most part at the future of the land and not as much at the potential the Billboard Business presented.
Magic Media Chooses Watchfire Digital Outdoor for Tifton, Georgia’s First Digital Billboard
May 28, 2009
Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.
May 28, 2009
Advertising has sold out on the first digital billboard in Tifton, Ga., just months after it was installed by Magic Media of Valdosta, Ga. Magic Media installed a 19mm poster-size billboard manufactured by Watchfire Digital Outdoor in the commercial corridor in Tifton, off Interstate 75 along Highway 84. Nearly 25,000 vehicles pass this location each day.
Kramerica More Than Triples Revenues With Watchfire Digital Billboard
March 19, 2009
Kramerica Outdoor Advertising of Sulphur Springs, Texas, installed its first digital billboard in Sulphur Springs, replacing two tri-face billboards with a 19mm 10’6”x25’ digital billboard manufactured by Watchfire Digital Outdoor. Although the company has gone from two boards to one, it has tripled its revenues with the single digital billboard in just a few months, according to Craig Johnson, owner of Kramerica Outdoor Advertising.
March 19, 2009
Kramerica Outdoor Advertising of Sulphur Springs, Texas, installed its first digital billboard in Sulphur Springs, replacing two tri-face billboards with a 19mm 10’6”x25’ digital billboard manufactured by Watchfire Digital Outdoor. Although the company has gone from two boards to one, it has tripled its revenues with the single digital billboard in just a few months, according to Craig Johnson, owner of Kramerica Outdoor Advertising.
Central Texas Billboard Operator Scores Immediate Results With New Watchfire Digital Billboards
February 18, 2009
Just six months after installing its first Watchfire Digital Billboard, Digital Impact Outdoor (DIO) of Abilene, Texas installed its second digital billboard from Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). DIO installed the new 19mm 10' by 30' digital billboard on Sherwood Way, a portion of US Highway 67 that runs through San Angelo in central Texas. An estimated 30,000 vehicles pass the digital billboard every day.
February 18, 2009
Just six months after installing its first Watchfire Digital Billboard, Digital Impact Outdoor (DIO) of Abilene, Texas installed its second digital billboard from Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). DIO installed the new 19mm 10' by 30' digital billboard on Sherwood Way, a portion of US Highway 67 that runs through San Angelo in central Texas. An estimated 30,000 vehicles pass the digital billboard every day.
Action Outdoor Advertising is Bullish on Watchfire Digital Billboards with Purchase of Seven 14’ x 48’ LED Billboards for Greater Atlanta Area
February 12, 2009
Action Outdoor Advertising of Atlanta (www.actionoutdoor.com) has installed seven new 14’ x 48’ digital billboards manufactured by Watchfire Digital Outdoor in Atlanta and surrounding suburbs. Action Outdoor is the first to deploy an additional LED imprint sign on the skirt of the new digital billboards.
February 12, 2009
Action Outdoor Advertising of Atlanta (www.actionoutdoor.com) has installed seven new 14’ x 48’ digital billboards manufactured by Watchfire Digital Outdoor in Atlanta and surrounding suburbs. Action Outdoor is the first to deploy an additional LED imprint sign on the skirt of the new digital billboards.
Missouri and Illinois Billboard Operators Choose Watchfire Digital Billboards; Advertisers Get The Digital Advantage
February 10, 2009
Drury Southwest Signs (DSW Signs) and Mid-America Outdoor Advertising are the latest independent operators to improve their advertising offerings to customers by replacing their static billboards with digital billboards from Watchfire Digital Outdoor
February 10, 2009
Drury Southwest Signs (DSW Signs) and Mid-America Outdoor Advertising are the latest independent operators to improve their advertising offerings to customers by replacing their static billboards with digital billboards from Watchfire Digital Outdoor
Ecklund Outdoor Dives into Digital Outdoor with Watchfire
January 9, 2009
As a former Lt. Colonel in the U.S. Army’s Green Beret and Ranger units, Clark Ecklund made 117 parachute jumps to serve his country, but he never imagined taking the plunge as the first digital billboard operator in Minnesota’s Crow Wing County. Ecklund, an entrepreneur and Vietnam War veteran, installed a 19mm 10’x30’ digital LED billboard manufactured by Watchfire Digital Outdoor on Minnesota State Highway 371, four miles north of Brainerd.
January 9, 2009
As a former Lt. Colonel in the U.S. Army’s Green Beret and Ranger units, Clark Ecklund made 117 parachute jumps to serve his country, but he never imagined taking the plunge as the first digital billboard operator in Minnesota’s Crow Wing County. Ecklund, an entrepreneur and Vietnam War veteran, installed a 19mm 10’x30’ digital LED billboard manufactured by Watchfire Digital Outdoor on Minnesota State Highway 371, four miles north of Brainerd.
Grace Media Installs Second Watchfire Digital Billboard in Troy, Ala.
December 22, 2008
Grace Media Management of Troy, Ala. installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor at a highly traveled intersection on US Highway 231 in Troy, Ala.
December 22, 2008
Grace Media Management of Troy, Ala. installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor at a highly traveled intersection on US Highway 231 in Troy, Ala.
Wonderful Wichita Selects Watchfire for First Digital Billboard
December 22, 2008
Wonderful Wichita Digital Outdoor Advertising of Wichita, Kan. selected Watchfire Digital Outdoor for its first LED billboard. The 19mm 14’x48’ digital billboard—Watchfire’s first in Kansas—is located at the most traveled location in Kansas on US Highway 54, adjacent to I-135.
December 22, 2008
Wonderful Wichita Digital Outdoor Advertising of Wichita, Kan. selected Watchfire Digital Outdoor for its first LED billboard. The 19mm 14’x48’ digital billboard—Watchfire’s first in Kansas—is located at the most traveled location in Kansas on US Highway 54, adjacent to I-135.
Watchfire Digital Outdoor Surpasses 100th Digital Billboard Sale
December 18, 2008
A combination of new sales and returning customers has pushed Watchfire Digital Outdoor beyond 100 billboard sales in less than two years.
December 18, 2008
A combination of new sales and returning customers has pushed Watchfire Digital Outdoor beyond 100 billboard sales in less than two years.
Watchfire Offers Free Guide on How to Successfully Finance a Digital Billboard
October 18, 2008
With financing and credit markets in the news, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) has developed a free informational guide that answers the top questions independent operators need answered about financing a digital billboard.
October 18, 2008
With financing and credit markets in the news, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) has developed a free informational guide that answers the top questions independent operators need answered about financing a digital billboard.
Swift Outdoor Debuts Second Watchfire Digital Billboard, Advertising Booked Year in Advance
October 10, 2008
Swift Outdoor Advertising Company of Waco, Texas installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), at 815 Lake Air Drive in the center of Waco.
October 10, 2008
Swift Outdoor Advertising Company of Waco, Texas installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), at 815 Lake Air Drive in the center of Waco.
Seiz Sign Company Installs Watchfire Digital Billboard in Hot Springs
September 29, 2008
Outdoor advertising company Seiz Sign Company selected Airport Road in Hot Springs, Ark. as the location of its first digital billboard. Watchfire Digital Outdoor of Danville, Ill. manufactured the 19mm, 12’ x 24’ digital billboard.
September 29, 2008
Outdoor advertising company Seiz Sign Company selected Airport Road in Hot Springs, Ark. as the location of its first digital billboard. Watchfire Digital Outdoor of Danville, Ill. manufactured the 19mm, 12’ x 24’ digital billboard.
Watchfire Installs Digital Billboard in Harrisburg/Hershey for Premier Media
August 25, 2008
Harrisburg and Hershey, Pa. commuters will see a more vivid and sharp digital billboard on the horizon beginning this week. Premier Media has installed the area’s first 19mm, super-vivid billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). The 14’ x 48’ digital billboard is located on Route 322, east of I83.
August 25, 2008
Harrisburg and Hershey, Pa. commuters will see a more vivid and sharp digital billboard on the horizon beginning this week. Premier Media has installed the area’s first 19mm, super-vivid billboard manufactured by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). The 14’ x 48’ digital billboard is located on Route 322, east of I83.
Sign Lights Up Marketing
July 1, 2008
At the intersection with Ironwood Drive, more and more motorists are gazing upward at a sight they've never seen in the area before. A sight that's bright, colorful and active enough to get even adults to use words like "really neat" and "super cool."
July 1, 2008
At the intersection with Ironwood Drive, more and more motorists are gazing upward at a sight they've never seen in the area before. A sight that's bright, colorful and active enough to get even adults to use words like "really neat" and "super cool."
Already 65 Percent Sold, the Billboard is Situated at a Prime Location Troy, Ala
June 18, 2008
Troy, Ala.-based Grace Media Management, LLC has installed its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). It's the sixth Watchfire digital billboard in the state. Grace's 19mm 10' x 30' billboard is at the main entrance of the Super Wal-Mart on US 231, a five-lane highway that runs from Montgomery, Ala., through the center of Troy, and continues onto the Florida panhandle into Panama City, Fla.
June 18, 2008
Troy, Ala.-based Grace Media Management, LLC has installed its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). It's the sixth Watchfire digital billboard in the state. Grace's 19mm 10' x 30' billboard is at the main entrance of the Super Wal-Mart on US 231, a five-lane highway that runs from Montgomery, Ala., through the center of Troy, and continues onto the Florida panhandle into Panama City, Fla.
He May be Our Newest Sales Rep, but Kyle Dines doesn't Work for us. He Works for You.
June 18, 2008
At Watchfire Digital Outdoor, we're continually working to give you the resources you need to help make your outdoor boards as profitable as possible. That's why we're introducing our newest sales rep, Kyle Dines. Serving Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin, Kyle knows first-hand the concerns and needs of independent operators.
June 18, 2008
At Watchfire Digital Outdoor, we're continually working to give you the resources you need to help make your outdoor boards as profitable as possible. That's why we're introducing our newest sales rep, Kyle Dines. Serving Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin, Kyle knows first-hand the concerns and needs of independent operators.
Back-to-Back Digital Billboard Planned for US 52 W in Burlington, Ohio
June 18, 2008
Catlettsburg, Ky.-based SkyBoards has announced it will install its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 19mm 10'6" x 22' billboard will be situated at a busy, 4-way intersection on US 52 in Burlington, Ohio — a major throughway between Huntington, W.Va. and Ashland, Ky. SkyBoards selected a Watchfire second-generation LED billboard, which features 768 LEDs per sq. ft., a super-vivid 7,500-nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best-looking LED billboards available.
June 18, 2008
Catlettsburg, Ky.-based SkyBoards has announced it will install its first digital billboard, which was manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 19mm 10'6" x 22' billboard will be situated at a busy, 4-way intersection on US 52 in Burlington, Ohio — a major throughway between Huntington, W.Va. and Ashland, Ky. SkyBoards selected a Watchfire second-generation LED billboard, which features 768 LEDs per sq. ft., a super-vivid 7,500-nit daytime setting (with field adjustment), and a color palette of 281 trillion colors. The combination of the densely packed LEDs, the vivid daytime setting, and the deepest color palette in the industry results in the best-looking LED billboards available.
Houma, La. is Site of Watchfire's 14th Digital Billboard in Louisiana
March 26, 2008
As interest in digital billboards grows, so too does the reach of Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). Today Watchfire announced that it has sold and installed an additional 19mm digital billboard in Louisiana, this one in Houma, La. The 12' x 32' billboard is located at the intersection of Tunnel and St. Charles streets and was purchased by Bayou Signs, Thibodaux, La. Watchfire now has 14 digital billboards installed in Louisiana, including the Shreveport, Pineville/Alexandria, Lafayette and Lake Charles areas.
March 26, 2008
As interest in digital billboards grows, so too does the reach of Watchfire Digital Outdoor (watchfiredigitaloutdoor.com). Today Watchfire announced that it has sold and installed an additional 19mm digital billboard in Louisiana, this one in Houma, La. The 12' x 32' billboard is located at the intersection of Tunnel and St. Charles streets and was purchased by Bayou Signs, Thibodaux, La. Watchfire now has 14 digital billboards installed in Louisiana, including the Shreveport, Pineville/Alexandria, Lafayette and Lake Charles areas.
Watchfire Digital Outdoor Meets Growing Demand for Digital Billboards on the Gulf Coast
February 26, 2008
Expanding its footprint in the Louisiana market, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced it has sold and installed four 19mm digital billboards at various intersections within the city limits of Lake Charles, La. AdSource Outdoor Advertising, based in Lake Charles, purchased the digital billboards, two of which are 10'6" x 36', with the remaining two measuring 12' x 25'. Watchfire now has more than a dozen digital billboards installed across Louisiana.
February 26, 2008
Expanding its footprint in the Louisiana market, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced it has sold and installed four 19mm digital billboards at various intersections within the city limits of Lake Charles, La. AdSource Outdoor Advertising, based in Lake Charles, purchased the digital billboards, two of which are 10'6" x 36', with the remaining two measuring 12' x 25'. Watchfire now has more than a dozen digital billboards installed across Louisiana.
Watchfire Digital Outdoor Expands Louisiana Footprint With Two New Digital Billboards Near Shreveport
February 13, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La. along the new Benton Road overpass.
February 13, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La. along the new Benton Road overpass.
Watchfire Digital Outdoor Enters Florida Market with Digital Billboard in Panama City
January 26, 2008
Continuing its expansion into new states and markets, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced that it has sold and installed a digital billboard on a major corridor leading into Panama City, Fla., its first digital billboard in the “Sunshine State.” Summit Outdoor purchased the 19mm, 10’6” x 36’ billboard.
January 26, 2008
Continuing its expansion into new states and markets, Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) today announced that it has sold and installed a digital billboard on a major corridor leading into Panama City, Fla., its first digital billboard in the “Sunshine State.” Summit Outdoor purchased the 19mm, 10’6” x 36’ billboard.
Watchfire Digital Outdoor Continues Growth With Three New Digital Billboards in Southwest Virginia
January 24, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) continues its growth momentum with the installation of three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14’ x 25’. Two billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.
January 24, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) continues its growth momentum with the installation of three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14’ x 25’. Two billboards were installed in Bristol, Va. at the Highlands Shopping Center; the third was installed just outside Abingdon, Va.
Watchfire Digital Outdoor Builds and Installs First Digital Billboard in Texas Market
January 3, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) announced today that it has installed its first digital billboard in the state of Texas. The 10’ x 30’ 19mm board was sold to Swift Media of Waco, Texas, and is installed near the intersection of Hewitt Drive and Panther Way in Hewitt, Texas.
January 3, 2008
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) announced today that it has installed its first digital billboard in the state of Texas. The 10’ x 30’ 19mm board was sold to Swift Media of Waco, Texas, and is installed near the intersection of Hewitt Drive and Panther Way in Hewitt, Texas.
Watchfire Digital Outdoor Announces Second-Generation Digital Billboard Innovations: Field Adjustable Daytime Brightness, Reduced Weight
December 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the next generation of its digital billboards, which includes the use of the latest field adjustable super-efficient LED technology and a new cabinet design that reduces the board’s weight by up to 12 percent.
December 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the next generation of its digital billboards, which includes the use of the latest field adjustable super-efficient LED technology and a new cabinet design that reduces the board’s weight by up to 12 percent.
The Battle for Talent
December 1, 2007
A strong economy is a good thing. But for small businesses, it brings a fresh challenge: When the unemployment rate is low (it hit 4.4% in October), how do you compete for talent? How can you convince candidates to choose you rather than that Fortune 500 company that may be offering signing bonuses and stock options, in addition to gold-plated benefits and high salaries?
December 1, 2007
A strong economy is a good thing. But for small businesses, it brings a fresh challenge: When the unemployment rate is low (it hit 4.4% in October), how do you compete for talent? How can you convince candidates to choose you rather than that Fortune 500 company that may be offering signing bonuses and stock options, in addition to gold-plated benefits and high salaries?
Watchfire Digital Outdoor Continues Growth with Sale of 11 LED Billboards to Independent Outdoor Operators
November 27, 2007
Filling an industry need for high quality digital billboards that are delivered on-time and are supported by superior personal customer service, Watchfire Digital Outdoor(watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of an additional 11 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the deepest color palette in the industry.
November 27, 2007
Filling an industry need for high quality digital billboards that are delivered on-time and are supported by superior personal customer service, Watchfire Digital Outdoor(watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of an additional 11 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the deepest color palette in the industry.
Watchfire Digital Outdoor Authors Whitepaper For Independent Operators On Maximizing Sales and Revenue in Digital Outdoor
October 10, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry's best looking and most reliable digital billboards, announced it has created a whitepaper written specifically for independent outdoor operators titled, "7 Strategies to Simplify Digital Outdoor Sales and Increase Your Revenue."
October 10, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry's best looking and most reliable digital billboards, announced it has created a whitepaper written specifically for independent outdoor operators titled, "7 Strategies to Simplify Digital Outdoor Sales and Increase Your Revenue."
BASS, Ltd. Acquires Six Digital Billboards from Watchfire Digital Outdoor
October 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced that BASS, Ltd., founded by Stephen B. Sonnier of Lafayette, La., has purchased six 19mm digital LED billboards manufactured by Watchfire Digital Outdoor. Installation of the two 19mm 12’ x 40’ digital billboards and four 19mm 10’ x 35’ digital billboards is scheduled to begin just six weeks after the order was placed.
October 5, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced that BASS, Ltd., founded by Stephen B. Sonnier of Lafayette, La., has purchased six 19mm digital LED billboards manufactured by Watchfire Digital Outdoor. Installation of the two 19mm 12’ x 40’ digital billboards and four 19mm 10’ x 35’ digital billboards is scheduled to begin just six weeks after the order was placed.
Watchfire Digital Outdoor Announces Sales of 16 LED Billboards to Independent Outdoor Operators
September 12, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of 16 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the most in the industry.
September 12, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s best looking and most reliable digital billboards, announced the sale of 16 digital billboards to independent outdoor operators. All of the billboards are 19mm pixel pitch, which pack 768 LEDs into every sq. ft. and are capable of producing 281 trillion colors, the most in the industry.
Watchfire Digital Outdoor Upgrades Ignite Software
September 4, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s easiest to use and most reliable digital billboards, announced that it has optimized its proprietary Ignite® software to better meet the needs of digital outdoor operators.
September 4, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), manufacturer of the industry’s easiest to use and most reliable digital billboards, announced that it has optimized its proprietary Ignite® software to better meet the needs of digital outdoor operators.
Watchfire Increases Production Capacity
July 30, 2007
For the third time this year, Watchfire (watchfiresigns.com), a manufacturer of reliable and innovative on-premise LED signs and digital billboards, has expanded its manufacturing space by leasing an additional 32,000 sq. ft. of industrial real estate space. This brings its total space in Danville, Ill. to 120,000 sq. ft.
July 30, 2007
For the third time this year, Watchfire (watchfiresigns.com), a manufacturer of reliable and innovative on-premise LED signs and digital billboards, has expanded its manufacturing space by leasing an additional 32,000 sq. ft. of industrial real estate space. This brings its total space in Danville, Ill. to 120,000 sq. ft.
Watchfire Goes Green with Air Conditioning-Less Digital Billboards
July 19, 2007
As temperatures soar through most of the United States, people seek relief by cranking air conditioners and turning fans on high. Many digital billboards, those using LEDs instead of vinyl or paper, also must use air conditioners to keep complex mechanisms cool and dry. Except those made by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard manufacturer that does not require the use of air conditioning units in any situation. The inherent design makes Watchfire digital billboards more environmentally friendly than others on the market because they require less electricity.
July 19, 2007
As temperatures soar through most of the United States, people seek relief by cranking air conditioners and turning fans on high. Many digital billboards, those using LEDs instead of vinyl or paper, also must use air conditioners to keep complex mechanisms cool and dry. Except those made by Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard manufacturer that does not require the use of air conditioning units in any situation. The inherent design makes Watchfire digital billboards more environmentally friendly than others on the market because they require less electricity.
Advertising Advantage Acquires Two Digital Billboards from Watchfire Digital Outdoor
April 24, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 10'6" by 36' digital outdoor billboards from Advertising Advantage of Jamestown, NY. The new digital billboards will replace two tri-message boards in Erie, Pa.
April 24, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 10'6" by 36' digital outdoor billboards from Advertising Advantage of Jamestown, NY. The new digital billboards will replace two tri-message boards in Erie, Pa.
Drury Southwest Signs Installs Digital Billboards from Watchfire Digital Outdoor
April 17, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 12'4" by 25' digital outdoor billboards from Drury Southwest Signs (DSW Signs) of Cape Girardeau, Mo. The company also released the results of a study showing Watchfire Digital Outdoor signs have an industry-leading 99.9 percent uptime.
April 17, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced it has received orders for two 19mm 12'4" by 25' digital outdoor billboards from Drury Southwest Signs (DSW Signs) of Cape Girardeau, Mo. The company also released the results of a study showing Watchfire Digital Outdoor signs have an industry-leading 99.9 percent uptime.
Digital Billboards: A Growing Opportunity for the Display Business
April 3, 2007
As was demonstrated in the March issue of InformationDisplay magazine, advances in technology have allowed large-area displays to have a dramatic impact on the digital signage industry. The benefits to the outdoor-advertising industry of shifting to dynamic electronic signage seem obvious, but it is the benefit to the bottom line that is truly driving these advances. And that makes this niche a strong market for display makers to target.
April 3, 2007
As was demonstrated in the March issue of InformationDisplay magazine, advances in technology have allowed large-area displays to have a dramatic impact on the digital signage industry. The benefits to the outdoor-advertising industry of shifting to dynamic electronic signage seem obvious, but it is the benefit to the bottom line that is truly driving these advances. And that makes this niche a strong market for display makers to target.
Vital Signs Installs Oklahoma City’s First Digital Billboard
March 14, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced that Vital Signs of Oklahoma City has installed a 19mm 14’ x 48’ digital outdoor billboard manufactured by Watchfire Digital Outdoor. The new digital billboard replaces a static vinyl billboard and is the first digital billboard in Oklahoma City, one of the nation’s top 50 billboard markets.
March 14, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Time-O-Matic Inc., announced that Vital Signs of Oklahoma City has installed a 19mm 14’ x 48’ digital outdoor billboard manufactured by Watchfire Digital Outdoor. The new digital billboard replaces a static vinyl billboard and is the first digital billboard in Oklahoma City, one of the nation’s top 50 billboard markets.
Watchfire Digital Outdoor Installs First 14' x 48' Digital Billboard
January 29, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Watchfire by Time-O-Matic, today announced it has installed its first 14' x 48' digital billboard, located in Danville, Ill. Watchfire Digital Outdoor designed and manufactured the 19mm color LED billboard out of 611 modules containing more than 459,000 red, green and blue LEDs. The billboard is the standard bulletin size for outdoor advertising (14' x 48').
January 29, 2007
Watchfire Digital Outdoor (watchfiredigitaloutdoor.com), the digital billboard division of Watchfire by Time-O-Matic, today announced it has installed its first 14' x 48' digital billboard, located in Danville, Ill. Watchfire Digital Outdoor designed and manufactured the 19mm color LED billboard out of 611 modules containing more than 459,000 red, green and blue LEDs. The billboard is the standard bulletin size for outdoor advertising (14' x 48').
Forecast 2007: Out-of-Home
January 1, 2007
It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.
January 1, 2007
It's shaping up to be another banner year for out-of-home advertising. The once-sleepy medium has been energized in recent years by factors including longer commutes, fragmentation of media, better audience measurement and technological advances that have made digital billboards and interactive displays proliferate.
Watchfire's Digital Billboards Ignite Interest
December 7, 2006
When Watchfire Digital Outdoor, a division of 70-year-old billboard manufacturer Time-O-Matic Inc., Danville, IL, was launched last quarter to offer LED (light-emitting diode) billboard screens that support outdoor digital advertising, it hoped to capitalize on what it claims is a growing market.
December 7, 2006
When Watchfire Digital Outdoor, a division of 70-year-old billboard manufacturer Time-O-Matic Inc., Danville, IL, was launched last quarter to offer LED (light-emitting diode) billboard screens that support outdoor digital advertising, it hoped to capitalize on what it claims is a growing market.
2007 Digital Outdoor Advertising Forecast Predicts Strides in Optimizing Billboard Revenues
December 5, 2006
Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.
December 5, 2006
Watchfire Digital Outdoor, manufacturer of the most durable and dependable digital billboards available, announced its digital billboard advertising forecast for 2007, predicting shifts in outdoor advertising that will increase revenue for outdoor advertising companies and their clients.
Watchfire Launches Digital Billboard Division
November 7, 2006
Watchfire by Time-O-Matic, a long-time manufacturer of reliable and innovative LED signs, today announced the formation of Watchfire Digital Outdoor to service the burgeoning digital billboard market. The company plans to double its manufacturing space in Danville, Ill. in order to handle the expected growth from the division.
November 7, 2006
Watchfire by Time-O-Matic, a long-time manufacturer of reliable and innovative LED signs, today announced the formation of Watchfire Digital Outdoor to service the burgeoning digital billboard market. The company plans to double its manufacturing space in Danville, Ill. in order to handle the expected growth from the division.
