We hope you're feeling informed and ready to move forward to the next steps in selecting a digital billboard.


Learn more about financing, installing and selling advertising on your digital billboard by requesting the Watchfire literature pack.


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What is Digital Outdoor?

Digital billboards, also referred to as electronic billboards or LED billboards, have been getting a lot of attention in the outdoor advertising industry. And rightfully so. Simply put, they provide a more effective medium for advertisers who want to reach their audience with timely and relevant marketing messages. Cost benefits are easy to calculate, as digital billboards increase revenue potential for billboard operators by increasing the number of messages and advertisers each billboard location can display. And the LED billboard revolution in outdoor advertising has just begun. Of the approximately 450,000 billboards in the U.S., approximately 0.55% have been converted to digital.

Digital billboards display dynamic content that typically updates every 4 - 10 seconds, depending on state and local billboard regulations. Our digital billboards are in compliance with the Outdoor Advertising Association of America's Code of Industry Practices in that they comply with brightness standards and do not feature animation, flashing lights, scrolling, or full-motion video. Watchfire has been the gold standard for image quality, durability and ease of use since we introduced our first LED signs in 1996. Our digital billboards are also energy-efficient, technologically advanced and user-friendly.

Advertisers and billboard operators are not the only people benefiting from the use of LED billboards. Law enforcement and community groups are also benefiting from the flexibility and power of digital billboards. Digital billboard operators have made space available to easily and electronically announce everything from community events, such as concerts and council meetings, to public safety notices, such as Amber Alerts and severe weather warnings.

What's the difference between digital billboards and "on-premise" LED signs?

Digital billboards: A digital billboard is used to display multiple advertisers' messages, and is typically located off-premise. In other words, it is not located on a business's property, but is located some distance away, often along a roadside where it is more visible to traffic and the public. Billboard operators sell media space on the digital billboard to advertisers.

On-premise LED Signs: An on-premise LED sign is located outdoors on the premises of a business. Smaller than a billboard and typically mounted on the building or in a monument display or on a set of posts, this type of LED display is used by the business owner or organization exclusively to directly promote their specific business or organization. On-premise digital signs can usually use animation, scrolling, or full-motion video, depending on local zoning regulations.

If you're looking for an on-premise sign for your business, visit the Watchfire Signs website to learn about our on-premise products.